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02536nam a22005415i 4500 |
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978-1-137-49720-8 |
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DE-He213 |
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20160406141043.0 |
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cr nn 008mamaa |
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160113s2016 xxk| s |||| 0|eng d |
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|a 9781137497208
|9 978-1-137-49720-8
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|a 10.1007/978-1-137-49720-8
|2 doi
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|d GrThAP
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|a HD62.4-HD62.45
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|a KJ
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|a BUS069020
|2 bisacsh
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|a 658.049
|2 23
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|a Hemsley-Brown, Jane.
|e author.
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|a Higher Education Consumer Choice
|h [electronic resource] /
|c by Jane Hemsley-Brown, Izhar Oplatka.
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|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Pivot,
|c 2016.
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| 300 |
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|a VI, 137 p.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
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|a Business.
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| 650 |
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|a Marketing.
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|a Operations research.
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|a Decision making.
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| 650 |
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|a International business enterprises.
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| 650 |
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|a Higher education.
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| 650 |
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|a International economics.
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| 650 |
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|a Education
|x Economic aspects.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a International Business.
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| 650 |
2 |
4 |
|a Higher Education.
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| 650 |
2 |
4 |
|a Marketing.
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| 650 |
2 |
4 |
|a Education Economics.
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| 650 |
2 |
4 |
|a Operation Research/Decision Theory.
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| 650 |
2 |
4 |
|a International Economics.
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| 700 |
1 |
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|a Oplatka, Izhar.
|e author.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
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8 |
|i Printed edition:
|z 9781349697953
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| 856 |
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|u http://dx.doi.org/10.1007/978-1-137-49720-8
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
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