Higher Education Consumer Choice

• Main Authors: Hemsley-Brown, Jane (Author), Oplatka, Izhar (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2016.
• Subjects: Business.; Marketing.; Operations research.; Decision making.; International business enterprises.; Higher education.; International economics.; Education > Economic aspects.; Business and Management.; International Business.; Higher Education.; Education Economics.; Operation Research/Decision Theory.; International Economics.

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets,...