Japanese Global Strategy Overseas Operations and Global Marketing /

• Main Author: Yamazaki, Katsuo (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: International business enterprises.; Asia-Economic conditions.; Leadership.; Asian Business.; Business Strategy/Leadership.; Asian Economics.

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirica...

Table of Contents:

• 1. Introduction
• 2. The Process of 'Monozukuri' in Global Business Environments
• 3. Hybrid Theory and Japanese Global Management
• 4. Case Studies on Japanese MNEs: Global Strategy
• 5. Prospective Global Markets
• 6. Golden Rules in Global Corporate Strategy.