Japanese Global Strategy Overseas Operations and Global Marketing /

• Κύριος συγγραφέας: Yamazaki, Katsuo (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: International business enterprises.; Asia-Economic conditions.; Leadership.; Asian Business.; Business Strategy/Leadership.; Asian Economics.

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirica...

Πίνακας περιεχομένων:

• 1. Introduction
• 2. The Process of 'Monozukuri' in Global Business Environments
• 3. Hybrid Theory and Japanese Global Management
• 4. Case Studies on Japanese MNEs: Global Strategy
• 5. Prospective Global Markets
• 6. Golden Rules in Global Corporate Strategy.