Fashion Brand Internationalization Opportunities and Challenges /

Fashion Brand Internationalization Opportunities and Challenges /

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their b...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Jin, Byoungho (Editor), Cedrola, Elena (Editor)
Format: Electronic eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2016.
Series:Palgrave Studies in Practice: Global Fashion Brand Management
Subjects:
Business.
Marketing.
International business enterprises.
Service industries.
Business and Management.
International Business.
Services.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

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Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
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Copy 3 Available

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