Fashion Brand Internationalization Opportunities and Challenges /
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their b...
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Pivot,
2016.
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| Series: | Palgrave Studies in Practice: Global Fashion Brand Management
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| Online Access: | Full Text via HEAL-Link |
