Fashion Brand Internationalization Opportunities and Challenges /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Jin, Byoungho (Επιμελητής έκδοσης), Cedrola, Elena (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2016.
• Σειρά: Palgrave Studies in Practice: Global Fashion Brand Management
• Θέματα: Business.; Marketing.; International business enterprises.; Service industries.; Business and Management.; International Business.; Services.

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their b...

Πίνακας περιεχομένων:

• 1. Overview of Fashion Brand Internationalization: Theories and Trends
• 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
• 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company
• 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong
• 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.