Fashion Branding and Communication Core Strategies of European Luxury Brands /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Jin, Byoungho (Editor), Cedrola, Elena (Editor)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2017.
• Series: Palgrave Studies in Practice: Global Fashion Brand Management
• Subjects: Business.; Marketing.; Business and Management.

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies w...