Green Marketing: A Case Study of the Sub-Industry in Turkey

• Main Author: Kirgiz, Ayca Can (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2016.
• Subjects: Business.; Marketing.; Industrial management > Environmental aspects.; International business enterprises.; Business ethics.; Environmental economics.; Business and Management.; International Business.; Business Ethics.; Corporate Environmental Management.; Environmental Economics.; Sustainability Management.

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.