Extending the Business Network Approach New Territories, New Technologies, New Terms /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Thilenius, Peter (Επιμελητής έκδοσης), Pahlberg, Cecilia (Επιμελητής έκδοσης), Havila, Virpi (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Θέματα: Business.; Customer relations > Management.; Globalization.; Markets.; Business and Management.; Emerging Markets/Globalization.; Customer Relationship Management.

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there...