Extending the Business Network Approach New Territories, New Technologies, New Terms /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Thilenius, Peter (Editor), Pahlberg, Cecilia (Editor), Havila, Virpi (Editor)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Customer relations > Management.; Globalization.; Markets.; Business and Management.; Emerging Markets/Globalization.; Customer Relationship Management.

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there...