Luxury the Chinese Way New Competitive Scenario /

• Main Author: Rovai, Serena (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Marketing.; Management.; Industrial management.; International business enterprises.; Trade.; Commerce.; Investment banking.; Securities.; International economics.; Business and Management.; International Business.; Innovation/Technology Management.; Investments and Securities.; International Economics.

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Lu...