Luxury the Chinese Way New Competitive Scenario /
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Lu...
Main Author: | Rovai, Serena (Author) |
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Corporate Author: | SpringerLink (Online service) |
Format: | Electronic eBook |
Language: | English |
Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
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Subjects: | |
Online Access: | Full Text via HEAL-Link |
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