Understanding Consumer Financial Behavior Money Management in an Age of Financial Illiteracy /

• Main Author: Raaij, W. Fred van (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Subjects: Finance.; Finance, general.; Industrial and Organizational Psychology.

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, an...