Understanding Consumer Financial Behavior Money Management in an Age of Financial Illiteracy /

• Κύριος συγγραφέας: Raaij, W. Fred van (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Θέματα: Finance.; Finance, general.; Industrial and Organizational Psychology.

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, an...