International Business Strategy Perspectives on Implementation in Emerging Markets /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Raghunath, S. (Editor), Rose, Elizabeth L. (Editor)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
• Subjects: Business.; Leadership.; International business enterprises.; Business and Management.; International Business.; Business Strategy/Leadership.

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward an...