Principles of Marketology, Volume 2 Practice /

• Κύριος συγγραφέας: Aghazadeh, Hashem (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Marketing.; Business and Management.

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that ena...

Πίνακας περιεχομένων:

• 1. Marketology Organizational Architecture (MOA)
• 2. Marketology Organizational Design (MOD)
• 3. Marketology Organizational Behavior (MOB)
• 4. Marketology Organizational Contribution (MOC)
• 5. Future of Marketology (FOM)
• 6. Handbook of Marketology (HOM).