Principles of Marketology, Volume 2 Practice /

• Main Author: Aghazadeh, Hashem (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2017.
• Subjects: Business.; Marketing.; Business and Management.

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that ena...

Table of Contents:

• 1. Marketology Organizational Architecture (MOA)
• 2. Marketology Organizational Design (MOD)
• 3. Marketology Organizational Behavior (MOB)
• 4. Marketology Organizational Contribution (MOC)
• 5. Future of Marketology (FOM)
• 6. Handbook of Marketology (HOM).