More Than a Showroom Strategies for Winning Back Online Shoppers /

• Κύριοι συγγραφείς: Bachrach, Daniel G. (Συγγραφέας), Ogilvie, Jessica (Συγγραφέας), Rapp, Adam (Συγγραφέας), Calamusa, Joe (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Θέματα: Science.; Science, general.

The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and...