More Than a Showroom Strategies for Winning Back Online Shoppers /
The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and...
| Main Authors: | , , , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2016.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
