Making Innovation Last: Volume 2 Sustainable Strategies for Long Term Growth /

• Κύριοι συγγραφείς: Gatignon, Hubert (Συγγραφέας), Gotteland, David (Συγγραφέας), Haon, Christophe (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Θέματα: Business.; Entrepreneurship.; Management.; Leadership.; Organization.; Planning.; Industrial management.; Behavioral economics.; Business and Management.; Innovation/Technology Management.; Business Strategy/Leadership.; Behavioral/Experimental Economics.

Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as wh...