Making Innovation Last: Volume 2 Sustainable Strategies for Long Term Growth /

• Main Authors: Gatignon, Hubert (Author), Gotteland, David (Author), Haon, Christophe (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Entrepreneurship.; Management.; Leadership.; Organization.; Planning.; Industrial management.; Behavioral economics.; Business and Management.; Innovation/Technology Management.; Business Strategy/Leadership.; Behavioral/Experimental Economics.

Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as wh...