Digital Stractics How Strategy Met Tactics and Killed the Strategic Plan /

Digital Stractics How Strategy Met Tactics and Killed the Strategic Plan /

In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes an...

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Bibliographic Details
Main Author: Outram, Chris (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Subjects:
Business.
Marketing.
Management.
Leadership.
Industrial management.
Operations research.
Decision making.
Development economics.
Business and Management.
Business Strategy/Leadership.
Development Economics.
Operation Research/Decision Theory.
Innovation/Technology Management.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

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Call Number: 330.01 BAU
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ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
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