Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan /

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan /

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as we...

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Bibliographic Details
Main Authors: Prieler, Michael (Author), Kohlbacher, Florian (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Subjects:
Business.
Marketing.
Market research.
Leadership.
Industrial procurement.
International business enterprises.
International economics.
Business and Management.
International Economics.
Procurement.
International Business.
Business Strategy/Leadership.
Market Research/Competitive Intelligence.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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