Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan /

• Main Authors: Prieler, Michael (Author), Kohlbacher, Florian (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Marketing.; Market research.; Leadership.; Industrial procurement.; International business enterprises.; International economics.; Business and Management.; International Economics.; Procurement.; International Business.; Business Strategy/Leadership.; Market Research/Competitive Intelligence.

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as we...