Eco-Innovations in Emerging Markets Analyzing Consumer Behaviour and Adaptability /

• Main Author: Reyes-Mercado, Pável (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Management science.; Business and Management.; Business and Management, general.

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innova...

Table of Contents:

• Introduction
• Chapter 1 Macro perspectives of Eco-Innovations
• Chapter 2 Research Foundations: Retrospects and Prospects
• Chapter 3 Research Model
• Chapter 4 Research Approach
• Chapter 5 Unveiling Consumer's Insights
• Chapter 6 Driving Change: Converging Business and Policy
• Chapter 7 Challenges Ahead
• Appendices.