The Internet as a Technology-Based Ecosystem A New Approach to the Analysis of Business, Markets and Industries /

• Κύριος συγγραφέας: Walton, Nigel (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Internet marketing.; Industrial management > Environmental aspects.; Management information systems.; Big data.; E-commerce.; Business and Management.; Online Marketing/Social Media.; Business Information Systems.; Sustainability Management.; e-Commerce/e-business.; Big Data/Analytics.

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and pr...