The Internet as a Technology-Based Ecosystem A New Approach to the Analysis of Business, Markets and Industries /

• Κύριος συγγραφέας: Walton, Nigel (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Internet marketing.; Industrial management > Environmental aspects.; Management information systems.; Big data.; E-commerce.; Business and Management.; Online Marketing/Social Media.; Business Information Systems.; Sustainability Management.; e-Commerce/e-business.; Big Data/Analytics.

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and pr...

Πίνακας περιεχομένων:

• 1. The Relevance of the Rational, Classical Approach to strategy in the ICT Sector: The Strategy Process
• 2. The Relevance of the Rational, Classical Approach to Strategy in the ICT Sector: The Strategy Content Approach
• 3. A Systems View of Strategy: Complexity, Chaos Theory and Poised Strategy
• 4. Ecosystems Thinking and Modern Platform-Based Ecosystem Theory
• 5. The Development of the Hydrothermal Vent (HTV) Ecosystem Model
• 6. Summary and Conclusion: A Summary of the Contribution Made by the Hydrothermal Vent (HTV) Ecosystem Model in Providing a New Strategic Perspective.