The Internet as a Technology-Based Ecosystem A New Approach to the Analysis of Business, Markets and Industries /

• Main Author: Walton, Nigel (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
• Subjects: Business.; Internet marketing.; Industrial management > Environmental aspects.; Management information systems.; Big data.; E-commerce.; Business and Management.; Online Marketing/Social Media.; Business Information Systems.; Sustainability Management.; e-Commerce/e-business.; Big Data/Analytics.

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and pr...