Designing Personalized User Experiences in eCommerce

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Karat, Clare-Marie (Επιμελητής έκδοσης), Blom, Jan O. (Επιμελητής έκδοσης), Karat, John (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Dordrecht : Springer Netherlands, 2004.
• Σειρά: Human-Computer Interaction Series, 5
• Θέματα: Computer science.; Microprocessors.; Special purpose computers.; User interfaces (Computer systems).; Computer Science.; User Interfaces and Human Computer Interaction.; Processor Architectures.; Special Purpose and Application-Based Systems.

How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI...