Designing Personalized User Experiences in eCommerce

• Corporate Author: SpringerLink (Online service)
• Other Authors: Karat, Clare-Marie (Editor), Blom, Jan O. (Editor), Karat, John (Editor)
• Format: Electronic eBook
• Language: English
• Published: Dordrecht : Springer Netherlands, 2004.
• Series: Human-Computer Interaction Series, 5
• Subjects: Computer science.; Microprocessors.; Special purpose computers.; User interfaces (Computer systems).; Computer Science.; User Interfaces and Human Computer Interaction.; Processor Architectures.; Special Purpose and Application-Based Systems.

How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI...