New Perspectives on Retailing and Store Patronage Behavior A study of the interface between retailers and consumers /

• Main Authors: Hansen, Torben (Author), Solgaard, Hans Stubbe (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US, 2004.
• Series: International Studies in Entrepreneurship ; 4
• Subjects: Marketing.; Economics.; Management science.; Economic growth.; Economics, general.; Economic Growth.

Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, ra...