New Perspectives on Retailing and Store Patronage Behavior A study of the interface between retailers and consumers /
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, ra...
| Κύριοι συγγραφείς: | , |
|---|---|
| Συγγραφή απο Οργανισμό/Αρχή: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Boston, MA :
Springer US,
2004.
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| Σειρά: | International Studies in Entrepreneurship ;
4 |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
