New Perspectives on Retailing and Store Patronage Behavior A study of the interface between retailers and consumers /

• Κύριοι συγγραφείς: Hansen, Torben (Συγγραφέας), Solgaard, Hans Stubbe (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Boston, MA : Springer US, 2004.
• Σειρά: International Studies in Entrepreneurship ; 4
• Θέματα: Marketing.; Economics.; Management science.; Economic growth.; Economics, general.; Economic Growth.

Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, ra...

Πίνακας περιεχομένων:

• Quality in the Marketplace
• Store Image and Store Positions for Grocery Retail Chains
• A Hierarchical Bayes Model of Choice Between Supermarket Formats
• Measuring the Effect of Distance on Consumer Patronage Behavior
• Intertype Competition
• Epilogue.