The Business of iPhone App Development Making and Marketing Apps that Succeed /

• Main Authors: Wooldridge, Dave (Author), Schneider, Michael (Author)
• Corporate Author: SpringerLink (Online service)
• Other Authors: Andres, Clay (Editor), Anglin, Steve (Editor), Beckner, Mark (Editor), Buckingham, Ewan (Editor), Cornell, Gary (Editor), Gennick, Jonathan (Editor), Hassell, Jonathan (Editor), Lowman, Michelle (Editor), Moodie, Matthew (Editor), Parkes, Duncan (Editor), Pepper, Jeffrey (Editor), Pohlmann, Frank (Editor), Pundick, Douglas (Editor), Renow-Clarke, Ben (Editor), Shakeshaft, Dominic (Editor), Wade, Matt (Editor), Welsh, Tom (Editor), Moritz, Kelly (Editor), Wimpsett, Kim (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress, 2010.
• Subjects: Business.; Management science.; Business and Management.; Business and Management, general.

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for...