Developing B2B Social Communities KEYS TO GROWTH, INNOVATION, AND CUSTOMER LOYALTY /

• Κύριοι συγγραφείς: Brooks, Margaret (Συγγραφέας), Lovett, J. J. (Συγγραφέας), Creek, Sam (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berkeley, CA : Apress : Imprint: Apress, 2013.
• Θέματα: Computer science.; Computer industry.; Computer Science.; The Computer Industry.

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Se...