Developing B2B Social Communities KEYS TO GROWTH, INNOVATION, AND CUSTOMER LOYALTY /

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Se...

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Bibliographic Details
Main Authors: Brooks, Margaret (Author), Lovett, J. J. (Author), Creek, Sam (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berkeley, CA : Apress : Imprint: Apress, 2013.
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ΒΚΠ - Πατρα: ALFd

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Call Number: 330.01 BAU
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ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
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