Developing B2B Social Communities KEYS TO GROWTH, INNOVATION, AND CUSTOMER LOYALTY /

• Main Authors: Brooks, Margaret (Author), Lovett, J. J. (Author), Creek, Sam (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2013.
• Subjects: Computer science.; Computer industry.; Computer Science.; The Computer Industry.

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Se...