The Community Manager’s Playbook How to Build Brand Awareness and Customer Engagement /

• Main Author: Perkins, Lauren (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2015.
• Subjects: Business.; Management science.; Business and Management.; Business and Management, general.

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, in...