Measurement for the Social Sciences The C-OAR-SE Method and Why It Must Replace Psychometrics /

• Main Author: Rossiter, John R. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York, 2011.
• Subjects: Business.; Marketing.; Social sciences.; Psychometrics.; Business and Management.; Methodology of the Social Sciences.

This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enum...