Countering Brandjacking in the Digital Age … and Other Hidden Risks to Your Brand /

• Main Authors: Hofman, Christopher (Author), Keates, Simeon (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Springer London : Imprint: Springer, 2013.
• Series: SpringerBriefs in Computer Science,
• Subjects: Computer science.; Computers.; Law and legislation.; E-commerce.; Computer Science.; Legal Aspects of Computing.; e-Commerce/e-business.

The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands mo...