Social Media Audit Measure for Impact /

• Κύριος συγγραφέας: Gattiker, Urs E. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York, NY : Springer New York : Imprint: Springer, 2013.
• Σειρά: SpringerBriefs in Computer Science,
• Θέματα: Business.; Management science.; Industrial management.; Information technology.; Business > Data processing.; E-commerce.; Business and Management.; Business and Management, general.; Information Systems Applications (incl. Internet).; Media Management.; IT in Business.; e-Commerce/e-business.

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social me...

Πίνακας περιεχομένων:

• Introduction
• Cost Analysis: Facebook and Google Plus
• Preparing for the Social Media Audit
• Scope and Focus of the Social Media Audit
• Develop and Manage Process
• Governance, Compliance and Maintenance of the Process
• Evaluating the Process - Quality Assurance
• Continuous Improvement
• Conclusion.