Business Analytics A Practitioner’s Guide /

• Main Authors: Saxena, Rahul (Author), Srinivasan, Anand (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York : Imprint: Springer, 2013.
• Series: International Series in Operations Research & Management Science, 186
• Subjects: Business.; Management science.; Operations research.; Decision making.; Business and Management.; Operation Research/Decision Theory.; Business and Management, general.; Operations Research, Management Science.

Business analytics is used to help people to make and execute rational decisions. This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides full lifecycle support for business during all stages of decision-making and e...