The Customer Trap How to Avoid the Biggest Mistake in Business /

• Κύριοι συγγραφείς: Thomas, Andrew R. (Συγγραφέας), Wilkinson, Timothy J. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berkeley, CA : Apress : Imprint: Apress, 2015.
• Έκδοση: First Edition.
• Θέματα: Business.; Management science.; Business and Management.; Business and Management, general.

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless...