The Customer Trap How to Avoid the Biggest Mistake in Business /

• Main Authors: Thomas, Andrew R. (Author), Wilkinson, Timothy J. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2015.
• Edition: First Edition.
• Subjects: Business.; Management science.; Business and Management.; Business and Management, general.

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless...