Introducing SEO Your quick-start guide to effective SEO practices /

• Main Authors: Shenoy, Aravind (Author), Prabhu, Anirudh (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2016.
• Subjects: Computer science.; Computers.; Computer Science.; Computing Milieux.; Computing Methodologies.

Your easy-to-digest brief introduction to SEO (search engine optimization) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, an...

Table of Contents:

• 1. Introduction to SEO
• 2. Search Engines
• 3. Ranking in SEO
• 4. Introducing the Google Tools Suite
• 5. Obstacles in SEO
• 6. Sitemaps
• 7. Keyword Research and Strategy
• 8. Link Building
• 9. Content Consideration
• 10. SEO Hub: Utilities and Toolkits
• 11. Social Media Marketing and SEO.