Chief Marketing Officers at Work

• Main Author: Steimle, Josh (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2016.
• Subjects: Business.; Marketing.; Leadership.; Success in business.; Careers.; Business and Management.; Careers in Business and Mangagement.; Business Strategy/Leadership.

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to...