Chief Marketing Officers at Work

• Κύριος συγγραφέας: Steimle, Josh (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berkeley, CA : Apress : Imprint: Apress, 2016.
• Θέματα: Business.; Marketing.; Leadership.; Success in business.; Careers.; Business and Management.; Careers in Business and Mangagement.; Business Strategy/Leadership.

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to...

Πίνακας περιεχομένων:

• Chapter 1: Seth Farbman
• Chapter 2 : Heather Zynczak
• Chapter 3: Brian Kenny
• Chapter 4: Louis Gagnon
• Chapter 5: Kevin Marasco
• Chapter 6: Kraig Swensrud
• Chapter 7: Patrick Adams
• Chapter 8: Edith Wong
• Chapter 9: Michael Mendenhall
• Chapter 10: Virginie Glaenzer
• Chapter 11: Ada Chen Rekhi
• Chapter 12: Kieran Hannon
• Chapter 13: Phil Bienert
• Chapter 14: Margaret Molloy
• Chapter 15: Tom Buday
• Chapter 16: John Costello
• Chapter 17: Luanne Calvert
• Chapter 18: Trish Mueller
• Chapter 19: Peter Horst
• Chapter 20: Brian Beitler
• Chapter 21: Walter Levitt
• Chapter 22: Geraldine Calpin
• Chapter 23: Matt Price
• Chapter 24: Susan Lintonsmith
• Chapter 25: Linda Boff
• Chapter 26: Lauren Crampsie
• Chapter 27: Jeff Jones
• Chapter 28: David Doctorow
• Chapter 29: Rishi Dave.