Fashion Branding and Consumer Behaviors Scientific Models /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Choi, Tsan-Ming (Editor)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York : Imprint: Springer, 2014.
• Series: International Series on Consumer Science,
• Subjects: Psychology.; Marketing.; Economic sociology.; Experiential research.; Psychology Research.; Organizational Studies, Economic Sociology.

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment go...

Table of Contents:

• Preface
• I. Introduction and Review
• Fashion Branding and Consumer Behaviors: An Introduction
• Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research
• Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective
• II. Analytical Modeling Research
• Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market
• An Analysis of Fashion Brand Extensions by Artificial Neural Networks
• III. Empirical Studies
• “Domestic Made” or “Foreign Made” Luxury Brands? A Comparative Investigation Between Status and Non-Status Seeking Teenagers
• Co-branding in Fast Fashion: the Impact of Consumers’ Need for Uniqueness on Purchase Perception.- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix
• Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products.