Mass Customization and Footwear: Myth, Salvation or Reality? A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the EUROShoE (Extended User Oriented Shoe Enterprise) Research Project /
Mass customization is an emerging paradigm that is gathering a growing interest in many different industrial fields. The EUROShoE project, financed by the European Commission, explored the applicability of and developed technologies for the adoption of such a paradigm in the footwear business. The t...
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