Global Product Strategy, Product Lifecycle Management and the Billion Customer Question /

• Main Author: Stark, John (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Springer London, 2007.
• Series: Decision Engineering,
• Subjects: Engineering.; Management.; Industrial management.; Production management.; Engineering design.; Industrial engineering.; Production engineering.; Manufacturing industries.; Machines.; Tools.; Manufacturing, Machines, Tools.; Industrial and Production Engineering.; Engineering Design.; Operations Management.; Innovation/Technology Management.

In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these "global products", there are potentially more than a billio...