Value Driven Product Planning and Systems Engineering

• Main Authors: Cook, H. E. (Author), Wissmann, L. A. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Springer London, 2007.
• Subjects: Engineering.; Production management.; Engineering design.; Automotive engineering.; Engineering economics.; Engineering economy.; Manufacturing industries.; Machines.; Tools.; Engineering Design.; Automotive Engineering.; Operations Management.; Engineering Economics, Organization, Logistics, Marketing.; Manufacturing, Machines, Tools.

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents...