Value Driven Product Planning and Systems Engineering

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Cook, H. E. (Συγγραφέας), Wissmann, L. A. (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: London : Springer London, 2007.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Customer Value: A Key Financial Metric
  • Assessing Value Using Surveys
  • Analyzing Stated Choice Surveys
  • Product Planning and Systems Engineering
  • Value Speculation in a Stock’s Price
  • Simulated Survey of Boston to Los Angeles Flights
  • Analysis of a Multinomial Stated Choice Survey
  • The Market for Hybrid and Diesel Mid-sized Sedans
  • Revealed Values: Minivan Trends
  • Effect of Market Dilution When Value Differs between Competitors
  • Value of Interior Noise in a Luxury Automobile
  • Quantifying the Trade-off between Acceleration Performance and Fuel Economy
  • Value of Mustang Options
  • Simulated Survey of Choice between Auto and Transit Bus Modes
  • Assessing Relative Brand Value
  • Value and Cost Benchmarking a Yogurt Market.