Value Driven Product Planning and Systems Engineering
Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents...
Κύριοι συγγραφείς: | , |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
London :
Springer London,
2007.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Customer Value: A Key Financial Metric
- Assessing Value Using Surveys
- Analyzing Stated Choice Surveys
- Product Planning and Systems Engineering
- Value Speculation in a Stock’s Price
- Simulated Survey of Boston to Los Angeles Flights
- Analysis of a Multinomial Stated Choice Survey
- The Market for Hybrid and Diesel Mid-sized Sedans
- Revealed Values: Minivan Trends
- Effect of Market Dilution When Value Differs between Competitors
- Value of Interior Noise in a Luxury Automobile
- Quantifying the Trade-off between Acceleration Performance and Fuel Economy
- Value of Mustang Options
- Simulated Survey of Choice between Auto and Transit Bus Modes
- Assessing Relative Brand Value
- Value and Cost Benchmarking a Yogurt Market.